Watch the Film / View the Installation

Paris, April 2, 2007 - WA is a site-specific video installation created for Knoll International. Large-scale architectural projections turn the existing seventeenth century facade of the St. Germain showroom into a drive-by cinema and pedestrian spectacle. Playing with a unique two-screen format, the movie re-imagines the story of the company’s founders, how they discovered a minimalist approach to design, and came together to create the modernist symbol that Knoll is today.

State-of-the-art projection material is used to implant the images onto the skin of the building and live editing software was designed to remix certain scenes, creating a fresh version of the movie each time it plays.

These various elements come together to tell the story of Knoll the way it should be told, through time and urban scale. The movie was shot on-location in New York City and the installation is part of an event at Knoll International France designed and overseen by Stéfan Golinski to promote a new line of Knoll furniture designed by Piero Lissoni and Mark Krusin.

Director: Gabriel Winer
Producer: Dana Karwas
Installation Design: Gabriel Winer and Dana Karwas
Design Manager: Stéfan Golinski
Screenplay: Gabriel Winer and Stefan Golinski
Director or Photography: Michelle McCabe
Photography: Michael Lanzano
Featuring: Marianna Rothen @ Fusion and Jason Smith @ VNY